On the current comics kerfluffle...
Oct. 7th, 2011 03:08 pmAs mentioned on twitter, as far as I'm concerned Barnes and Noble is going easy on DC Comics. Here is the situation: DC Comics has taken a number of titles and handed exclusive digital sales rights to Amazon. Barnes and Noble has a simple policy, if you have a physical book and also offer digital sales, then they will only carry the physical book if they are allowed to sell it digitally too. So Barnes and Noble has taken the titles Amazon was given exclusive digital rights to off the shelf.
Barnes and Noble isn't saying, "You must give us an *exclusive* contract." They are saying, "Sorry, but you can't give someone else an exclusive contract and still expect us to put it on the shelf." And unlike when Amazon got ticked off with publishers previously, Barnes & Noble isn't dropping the publisher's entire line, they've said they're going to pull those titles for which DC gave someone else exclusive digital rights.
So, if that last part proves accurate, then this isn't a scorched earth reaction like some people have called it. If it's a DC title for which DC has not given someone else an exclusive digital sales contract, then Barnes & Noble will still carry it. And frankly, when you consider how the market is shifting, that is why I say Barnes & Noble is going easy on DC Comics.
When you get down to it, DC Comics effectively told Barnes & Noble, "Oh go away, your sales aren't big enough to matter." So Barnes and Noble is saying, "Well, since you say we don't matter you won't mind if we hand over the shelf space to someone who does want to work with us, right?"
So, a kerfluffle? Yes. Rather messy business to now be having out in public, yes? A childish over reaction on Barnes & Noble's part? No.
Frankly, if I was a marketing person at Marvel I'd be cackling with glee at this point. That and checking to see how much of a budget was on hand to make a deal with Barnes & Noble to see the emptying shelf space filled with Marvel titles.
CNN on the Amazon/B&N/DC kerfluffle
Barnes and Noble isn't saying, "You must give us an *exclusive* contract." They are saying, "Sorry, but you can't give someone else an exclusive contract and still expect us to put it on the shelf." And unlike when Amazon got ticked off with publishers previously, Barnes & Noble isn't dropping the publisher's entire line, they've said they're going to pull those titles for which DC gave someone else exclusive digital rights.
So, if that last part proves accurate, then this isn't a scorched earth reaction like some people have called it. If it's a DC title for which DC has not given someone else an exclusive digital sales contract, then Barnes & Noble will still carry it. And frankly, when you consider how the market is shifting, that is why I say Barnes & Noble is going easy on DC Comics.
When you get down to it, DC Comics effectively told Barnes & Noble, "Oh go away, your sales aren't big enough to matter." So Barnes and Noble is saying, "Well, since you say we don't matter you won't mind if we hand over the shelf space to someone who does want to work with us, right?"
So, a kerfluffle? Yes. Rather messy business to now be having out in public, yes? A childish over reaction on Barnes & Noble's part? No.
Frankly, if I was a marketing person at Marvel I'd be cackling with glee at this point. That and checking to see how much of a budget was on hand to make a deal with Barnes & Noble to see the emptying shelf space filled with Marvel titles.
CNN on the Amazon/B&N/DC kerfluffle